The Real Cost of NOT Staging Your Home
- Jan
- 6 days ago
- 2 min read
When homeowners hear the price of professional home staging, it can feel like a big number. We get it. Selling a home comes with a lot of moving parts (and expenses). But here’s something that’s often overlooked:
While you are considering the price of staging, you must also consider the cost of NOT staging.
Let’s Talk Local Numbers
Here in Southern Oregon, we’ve seen it time and again: homes that are professionally staged sell faster and for more money than those left empty or poorly styled.
In the Rogue Valley, the market can shift quickly—and first impressions matter more than ever.
Consider this:
The average price reduction after 30+ days on market? $10,000–$25,000
The average mortgage payment most sellers still cover while waiting to sell? $2,000–$4,000/month
Extra time on the market = more stress, more showings, more carrying costs
Suddenly, that $3-4k investment in staging looks a lot more strategic.
Price vs. Cost: What’s the Difference?
Price is what you pay upfront.
Cost is what you lose in missed opportunity, lower offers, and longer days on market.
A home that sits for weeks without offers, attracts lowball bids, or needs a major price cut, has a much higher cost than one that’s staged to sell from day one.
Staging Is More Than Pretty Decor
At Ready Set Show, we don’t just make homes look good—we make buyers feel good the moment they walk in. That emotional connection is what gets offers.
And that’s especially important in Southern Oregon, where buyers are often relocating from out of the area and may only tour a few homes before making a decision. You want yours to stand out.
Invest Now, Gain Later
Think of staging as your home’s marketing strategy. Just like you wouldn’t try to sell a car without cleaning it or photographing it well, you shouldn’t list your biggest asset without presenting it in its best light.
Our Rogue Valley clients consistently report:
Quicker sales (often within days)
Higher offers (sometimes above asking)
Less stress and uncertainty
The Bottom Line
If you’re preparing to sell in Medford, Ashland, Central Point, Jacksonville, or anywhere in the Rogue Valley, don’t just look at the price of staging—also consider the cost of not staging.
Because in real estate, time is money. And first impressions? They matter more than ever.
Ready to stage smart and sell strong in Southern Oregon? Let’s talk.
Jan Houston
541-301-9559
